Real campaign economics across roofing, insulation and ADU marketing.
These case studies show how Ads Acquisition evaluates paid acquisition through lead cost, appointment cost and revenue—not raw CPL alone.
Case study summary
$50–$80 CPL · about $200 CPA · approximately 11.8× revenue-to-ad-spend.
Read insulation case study →$80–$100 CPL · about $220–$280 CPA · approximately 7.9× revenue-to-ad-spend.
Read roofing case study →About $70 CPL · about $250 design CPA · approximately 16.1× revenue-to-ad-spend.
Read ADU case study →How should contractor marketing case studies be evaluated?
Look beyond headline revenue. Strong case studies should show ad spend, cost per lead, cost per qualified appointment and the resulting revenue context. Different services have different economics, so roofing, insulation and ADU campaigns should not share one universal benchmark.
Context matters more than a headline return.
Media investment during the measured campaign period.
Cost to generate an inquiry before qualification.
Cost per qualified appointment or defined conversion event.
Reported or attributed campaign revenue available for measurement.
These examples describe specific campaigns, markets and operating conditions. They are not guarantees. Results vary with the offer, service area, pricing, sales capacity, follow-up and attribution quality.
Revenue is not gross profit. Revenue-to-ad-spend ratios do not subtract media, agency or software fees, labor, materials, fulfillment or other operating costs. They should not be read as profit multiples.
Compare like with like. Appointment costs should use the same qualification standard and booked-versus-attended definition. Apply a consistent attribution window, keep open estimates or proposals in a mature sales cohort, and compare fully loaded acquisition cost—including media, agency and software costs—with gross profit after cancellations and refunds.
Before comparing a result with your business, define qualified-lead stages using the lead qualification framework and model your own funnel with the contractor marketing benchmark calculator.
Want your economics reviewed against your actual numbers?
Your one-page Contractor Growth Leak Map will compare available acquisition, conversion, tracking and follow-up evidence with your own funnel—not treat these campaign-specific case studies as a forecast. It will summarize the largest visible constraint, first practical priority and next measurement before recommending more ad spend.
Get your free Contractor Growth Leak Map →No generic sales pitch · Response within one business day
